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SearchDay: Push the Button Edition - May 31, 2011
The launch of Twitter's follow button for publishers was eclipsed by the news today that Clearspring accidentally leaked the news to TechCrunch that the Google +1 button for websites will launch tomorrow. Twitter, brought on 55 partners to launch ...
Google +1 Website Button To Launch Tomorrow
Website owners will be busy tomorrow, as Danny Sullivan has confirmed that Google will be launching their +1 button for websites tomorrow. No doubt this will be the topic of discussion throughout the cyber world, Google's 'Like' or 'Tweet This' bu...
Microsoft adCenter Improves Daily Budget
Earlier this year, Microsoft announced they would be implementing a new daily budget feature for their PPC program. The time for implementation has come. Tomorrow (June 1st), the new feature will be rolling out to all daily budget advertising acco...
Mubarak Fined $33 Million For Turning Off Mobile, Web In Egypt
Overthrown Egypt President Hosini Mubarak was fined over $33 million US dollars by his country's court for cutting off access to the internet and mobile communications during the protests earlier this year. Muburak was found guilty of causing dama...
Online Reputation: 5 Ways You're Offending Online Customers
If your business has a web presence, then your customers expect a certain level of online service but are you alienating customers by failing to respond on Twitter or to blog post comments, forum posts, emails, or other online communicatio...
What SEMs Can Learn From Google AdWords Tests & Changes
If you work in paid search, you know one basic truth: you must always be testing. And that testing includes your test keywords and ad copy. Search engines, especially Google, must always test too. Since early this year, Google appears to be pu...
3 Key Metrics To Measure Social Media Success
Social media marketing has entered a new era. Brands are no longer content to simply experiment with a Facebook page and a Twitter account and hope for the best. With social media marketing budgets on the rise, marketers need their s...
Winning Multinational eCommerce SEO Strategies
Ecommerce lives and dies on its conversion rate. That's true for all channels, not just SEO.Get the three key areas covered here right, and you'll be able to conquer those new territories while not just protecting, but actually&n...
US Senate Internet Copyright Legislation Deja Vu
Last year there was COICA, this year there is PROTECT IP, legislation in the US Senate wanting to control aspects of the internet that they see violating copyright. Both acts were introduced by Sen. Patrick Leahy and blocked by Sen. Ron Wyden. On ...
Redefining Unique Content
Among SEO practitioners, duplicate content has been a major topic that keeps returning. And advice has typically centered on the need to develop unique content for your website. With Google's Panda release, however, there's a need to redefine how ...
Unified Tracking: Making Sense of Display and Search Data
As digital marketers and agencies seek to fully understand the power of the display/search one-two punch to drive sales, there remains a void waiting to be filled by tools that can aggregate measurement for both in a single solution. Ultimately, t...
What Price, Gold? Virtual Currency Can Mean Real Crime
As has been said innumerable times in the past 28 columns here, virtual goods represent a huge and growing global market, worth billions of dollars annually. That's billions of real, not virtual dollars, mind you. But wherever there is money, ther...
Is Twitter Getting More Social Or Just More Complicated?
Twitter has added a couple of features recently, that while adding more social elements may risk 'jumping the shark' a little. The new features are the ability to see what tweets your followers are making as well as those made by people they follo...
PayPal, EBay Sue Google for Trade Secret Theft
PayPal yesterday filed a lawsuitagainst Google and two former PayPal employees who now work at Google. PayPal alleges that Google and former PayPal employees Osama Bedier "misappropriated PayPal trade secrets by disclosing them within Google...
Google Adds Flight Info to Search Results
Next time you use Google to search for a non-stop flight, a new feature in the search results will help you find a list of destinations, durations, and airlines. If you know where you want to go (for example, [flights from new york city to san f...













